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What Is 'Online' Article Marketing?

Submitted by: Glenn Prialde

According to http://WikiPedia.org (http://en.wikipedia.org/wiki/Article_marketing), Article marketing is, “In its simplest form article marketing is a form of advertising where a business owner writes short articles related to their field of business …”

The WikiPedia definition of article marketing is the broad and simple definition of the niche itself. However, it is not as simple as it is with its definition. Article marketing can be a very powerful tool in the Online Advertising market but it maybe the most unsuccessful and costly means of online advertising and SEO if not executed well.

The basic of article marketing.

Basics of article marketing starts from writing short quality and informative articles (500 to 1000 words) and submitting these articles to “Article Directories“. Quality and informative means: NO PROMOTIONS and NO SPAM. If you are into selling Shells online you do not write articles about your website just like writing a Press Release, instead write something about shells in general and be sure to write something that interests the many.

What are Article Directories?

Article directories are websites that hosts submitted articles from registered authors. These article directories often have human editors to review submissions. Each have their own guidelines and terms of use. Be sure to read these guidelines and terms before even trying to submit an article.

Article Distribution

By definition article distribution is the act of submitting your articles to various destinations including but not limited to article sites, article email groups and non-article sites accepting special and specific articles.

You might have learned already the basics of article marketing. However, there will be a point when you get so burned out with submitting to several article directories and websites manually by hand.

This is where you must know what are article distribution service providers. Article distribution services are websites or companies that offer article marketing an extra hand in distributing your articles to as many places as it can be accepted.

Each article service provider has a network of websites or article directories ready to accept articles.

Examples of article distribution services are: http://www.isnare.com , http://thephantomwriters.com , http://reprint-content.com , http://submityourarticle.com and a whole lot more (Just Google it!).

Optimizations

Writing and distributing your articles is not enough. Never just be contented in a short article without even trying to optimize it.

Optimization means writing the article in such a way that your target keywords are specifically visible in the article without even sacrificing the quality.

Be very careful in optimizing your article, it could turn your well-written article to a SPAM article if you over optimize it.

Methods of optimizing your articles

Here a few recommended methods of optimizing your articles.

1. Mention your main keyword in the title. If possible the title should start with the keyword.

2. Do not flood the article body with your keyword and DO NOT write for the search engine. Write for the user. If you write without thinking of the search engine you’ll be writing well-written articles but still having your main keywords in the body, WHY? Because your topic is your keyword!

3. Anchor texts in the “about the author” or resource boxes. Be sure to include your keyword in the anchor texts of your links inside your resource box. Now, some article sites will not allow anchor text links. It is ok, just try to include your keywords in your short resource box.

Conclusion

Article marketing if done well and right is very very cost effective and even the most guaranteed way of marketing your business and profile online. It targets not just the audience but it is also a means of SEO. Links from article directories are counted as related links. How? The article directories are structured in categories. The articles which talk or deals with business is under the “Business” category. Which mean your article is in the right and the most related page.

Recommendation

Keep in mind that article distribution and optimization of articles are not just the very important aspects of article marketing. The content you are writing and the services or sites you are promoting in your resource box also matters. Imagine, why would someone use your article which talks about Medicines when your link or promoted site in your resource box is a dating website.

Credibility matters! Be credible and get readers’ attention.

About the Author: Glenn is a Publisher and an online Entrepreneur, he would like to invite you to visit his Free Articles website and his service Article Distribution Service.

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=259839&ca=Internet

Online Marketing

When you're asking, "What is online marketing," you are opening yourself up to a rather complicated subject. But, thankfully, with the automated online marketing systems of today, getting the online marketing help you need is much easier and faster.
In fact, an automated online marketing system does the bulk of the work for you. How? Simply because you're leveraging other people's technical knowledge to put together a system where all you have to do is learn its ABC's and you're off and running.
WHAT IS ONLINE MARKETING?
The answer to this question rapidly changes with the latest technologies. For example, when pay-per-click advertising came out, it was the "latest, greatest" idea. Now, savvy internet entrepreneurs know that using the social media is one of the "latest, greatest" ideas. So, when you are seeking internet marketing help today, you'll want to be sure to include social media campaigns and article marketing campaigns if you're starting out on a low-end budget and you'll want to leave the pay-per-click campaigns to the companies with large advertising budgets.
AUTOMATED ONLINE MARKETING SYSTEMS
Another thing you will want to do is use an automated online marketing system. What you're doing when you use one is giving yourself access to marketing help that is kept up to date through the system's technicians as well as leveraging your time with functions within the these systems such as contact managers, auto-responder emails, integration with mobile devices and social media, and training materials that give you the latest internet marketing help by telling you how to do content campaigns, etc.
For example, a smart marketing system will provide a "landing page" which captures your prospect's information, "dumps" that information into a contact manager that helps you keep track of contacts, and then have pre-written emails and auto-responder emails that go out like clockwork, all of which creates relationships with prospects while you're sleeping.
There's one thing to remember, however, when using a step by step marketing system such as described here, and that is if you are going to invest the time into learning all the bells and whistles of the system, be sure that the system sells high profit items, rather than items that sell for pennies.
Another thing to consider if you are doing network marketing, is to use something called a network marketing lead system. Choose a high profit product that is deliverable over the Internet and available worldwide instead of going door-to-door like network marketing has done in the past and you will have found an international marketing system that is one of the "latest, greatest" ideas for network marketing today.
So, what is online marketing and why should you use automated online marketing systems? Because marketing online today is a "moving target." In order to follow this target, you'll want to find a smart marketing system that you feel great about using and selling the products it offers, learn the in's and out's of the system, and leave the technical stuff to those "computer people" who really love chasing the “latest, greatest” ideas for you!

 Written By: → Suzanne Glover

Published At: http://www.isnare.com

Permanent Link: http://www.isnare.com/?aid=723438&ca=Marketing